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We have over 30 match brands in more than 100 countries across the world. Many of them so well-known and trusted through generations, that their design today is synonymous with matchsticks in their markets.
You can find more than 30 of our brands around the world. Here are some to light your fire
Great Britain
England’s Glory has been a brand of matches since 1871. The matchbox design features HMS Devastation, a Victorian battleship that was launched in the same year.
France
After the breakup of the French monopoly in 1989, Swedish Match launched a complete range of Feudor matches in France. Feudor means ‘golden flame’ and symbolizes tradition, reliability and high quality.
Estonia
Kalevi Kotkas is the name of our matches in Estonia. The name comes from Kalevipoeg – or Kalev’s son – who was a legendary giant in old Estonian folklore who fought with other giants or enemies of the nation. The epic poem was compiled in the mid-1930s by Friedrich Reinhold Kreutzwald.
Lithuania
Lithuania’s matchstick brand Perkuno was named after Perkunas, one of the most important deities in the Baltic pantheon. In Lithuanian mythology, he is documented as the god of thunder, rain, mountains, oak trees and the sky. He is a bearded man who travels across the sky in a chariot of stone and fire. He holds a lightning bolt in his left hand, and a stone ax in his right.
Portugal
The Quinas brand derives from the 1930s, and the name and logo are based on a national Portuguese legend. The five ‘quinas’ represent the five Moorish kings defeated by D. Afonso Henriques in a famous battle. The figures are featured in many Portuguese symbols, including the country’s flag. Quinas have been, and still are, the leading brand of matches in Portugal.
Great Britain
Swan Vestas was launched in the UK in 1883. The brand is named after Vesta, the Roman goddess of hearth and home. The matches were originally made from a cotton wick dipped in wax, which made them more stable than other wax matches at the time. In the 1930s, Swan Vestas was the best-selling brand of matches in the UK and is now the only brand specifically requested by name in the UK market.
Gambia
The Lion brand was first registered in 1885. After the update in 1906, the same design has been used for over a century. The brand is most recognized in African countries such as Gambia.
Panama
The colorful Parrot label was designed in 1898 by Fredrik Löwenadler at the Jönköping-Vulcan match factory. It has been a famous brand of matches in Panama since 1911.
Great Britain
The Ship is a well-known brand of matches and originated in the Södertälje match factory in the early 20th century. The original design is said to be based on a painting by the Swedish naval painter Admiral Jacob ‘Jacques’ Hägg (1839-1931). The UK is now The Ship’s biggest market.
Guinea-Conakry
The Tiger brand comes from Bryant & May’s match factory in the UK in the early 20th century. The design has been regularly updated since then. The Tiger is still in demand and an important brand of matches in Guinea-Conakry in Africa.
Export
Three Stars has mainly been an export brand since 1887. The number three, which can be a lucky number or have spiritual, philosophical or biblical significance, was often used on matchbox labels in the 1800s. The word and the symbol of a star are traditionally associated with quality. Three Stars is probably the most famous brand of matches in the world.
Gambia and Senegal
The Palmtree derives from the Jönköping Westra match factory and has a beautiful label with unusual colors. The motif, an African in a palm grove carrying gourds on his shoulders, had previously been used by other match factories. The brand was registered in 1884 and is still well-known in countries like Gambia and Senegal.
The Middle East
The beautiful Flower Basket label originated in the Uddevalla match factory and was registered as a brand in 1913. This label has always been one of the most exported brands to countries in the Middle East such as Oman, the United Arab Emirates, Qatar and Bahrain.
New Zealand
Beehive, our brand in New Zealand, was launched in the 1930s with a design inspired by the country’s Parliament Building. Once a simple matches brand, Beehive now offers a complete range of lighter products.
Poland
Founded in Annecy, France in 1961, Cricket is a leading global lighter brand, owned by Swedish Match. In some regions, Cricket also appears as a match label alongside its lighters.
Brazil
A heritage brand in Brazil for over 100 years, Fiat Lux ("Let there be light" in Latin) started as a leading name in the matches market. Today, it offers a diverse selection of home goods more than only matches.
Spain
Golondrina, the Spanish word for "swallow" is a match brand available in the Spain.
Turkey
Hungary
Korona, Hungarian for "Crown" is a well-known national brand in Hungary.
French Polynesia
Austria
The legacy of Sirius began in October 1920 with the registration of its trademark in Klagenfurt, Vienna's 2nd district. For over 100 years, Sirius has been recognised in Austria as a reliable provider of quality and safe matches. Demonstrating a long-term commitment to social responsibility, Sirius has been a partner of Licht ins Dunkel for more than 35 years, annually contributing a percentage of sales from specially designed match products to the campaign.
Cyprus
The "Bedouin" match brand, taking its name from nomadic Arab people and reflecting this in its design, can be found in Cyprus.
West Africa
Martinique
South Africa
Three Legged Pot is a culturally significant match brand from South Africa. The name and the imagery of a traditional three-legged cast iron pot (often called a "potjie" in Afrikaans) are deeply rooted in South African culture and history. The potjie is a versatile cooking vessel used over open fires for stews and other dishes, symbolizing community, tradition, and outdoor life.
Guadeloupe
Toro, Latin for "bull" is a match brand available in Guadeloupe.
Bahamas
Germany
