Redheads is the most recognized brand of matches in Australia. The iconic logo is instantly recognized by most Australians and ‘Miss Redhead,’ the bombshell that adorns every box of matches, was designed by logo contest winner Rupert Hing in Australia in 1946. The name Redheads was derived from the red striking head of the “Safety Match.” Swedish Match produces 6 million Redheads brand matches each day.
Redheads® Safety Matches are made from FSC®-certified Aspen wood of the highest quality. These matches are ideal for igniting fires, such as lighting candles, stoves, fireplaces, and campfires. Our aim is to always produce a match that is safe, reliable and environmentally sound. Our consumers deserve high-quality matches that cannot self-ignite, do not break easily or lose bits of their head on the striking strip.
Our matches are subject to higher requirements than the European standard (EN 1783:1997), and our testing and analysis methods are more complex. Compliance with this standard ensures both distributors and consumers that our matches meet strict quality requirements. The MATCHTEK® standard is a guarantee for safe and reliable matches that are also environmentally sound.
