Peter Wessel Tordenskjold (1691-1720) was a well-known naval officer who took part in many successful battles against the Swedish Navy while serving in the Royal Dano-Norwegian Navy. In the early 20th century, Swedish match exports posed a serious threat to the Danish match industry. The wife of a Danish match factory manager therefore suggested Tordenskjold as a new brand name, because the original Tordenskjold had successfully defeated the Swedes.